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Carson City, NV -- Wisdom Audio has hired industry veteran Todd
Sutherland to serve as western regional manager and director of sales
operations. In this position, he will be responsible for serving as the
primary sales contact for all dealers in the western region, including
support and service issues, as well as participate with other company
executives to establish sales-related strategic plans and objectives.
“Todd is an industry veteran with a particular knowledge and
appreciation of the needs and expectations of the custom installation
dealer,” explained Mark Glazier, Wisdom Audio president. “Jon Herron
(Wisdom Audio VP of sales) and I both worked with Todd at Madrigal, and
I also worked with Todd at Kaleidescape. Since the three of us already
shared a successful professional history, Jon and I knew Todd shared
our philosophy regarding the invaluable role of the dealer and their
importance to Wisdom’s success in the CI channel. With Todd’s
experience and ideals, he will play an integral role in bringing our
new Sage Series architectural and in-room audio systems to market and
making them a success by bringing on, educating, and supporting our
targeted limited distribution dealer base.”
Additional duties that Sutherland will be responsible for include
prospecting for and appointing key dealers, conducting Wisdom product
training for all newly appointed dealers, and establishing and
maintaining strong business relationships to promote dealer focus on
Wisdom products. Sutherland will also participate with other company
executives to establish sales-related strategic plans and objectives,
act as the primary administrator for Wisdom’s CRM and assist in
building the dealer support (pre-sale) and technical support
departments (post-sale).
“The Wisdom Audio team is working on truly differentiated high
performance custom installation products to address the market needs of
the premier specialty dealers and their best customers,” explained
Sutherland, who besides working at Madrigal and Kaleidescape in support
and sales manager positions, also attended the U.S. Naval Nuclear
Engineering School. “The opportunity to join this team and also to work
with both Mark [Glazier] and Jon [Herron] again in bringing these new
benchmark products to market was one that really appealed to me. After
then hearing the results of this team's work for the first time, I
couldn't wait to get started.”
Most recently with Kaleidescape, Sutherland, who is based in San Mateo,
California, managed order processing and sales development. During his
tenure at Madrigal, he was the company’s western regional sales manager
and Revel product manager, northwest regional manager, as well as
spending time as the company’s website administrator. Prior to serving
with Madrigal, Sutherland worked with Nakamichi Gmbh and Combak
Corporation.
“The Wisdom Audio team is both talented enough to have developed a
phenomenal series of products that dealers and the press are responding
to with genuine excitement, but also humble enough to listen to the
wants and needs of the CI industry's best dealers,” Sutherland added.
“I am excited to join a team with these qualities and look forward to
helping them build a very successful company.”
