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What’s on the Inside? By Richard Millson, February 2, 2010 Improving The Perception Of Your Company’s Inner Workings As soon as someone walks through your front door they are already More..
It All Starts on Day 1 By Richard Millson, August 5, 2010 Seven Ingredients for Creating an Effective Employee Manual As business owners, one byproduct of our continuous focus on “big picture” issues is that we can sometimes lose site of the most basic, but important, details More..
Simplifying Technology By Richard Millson, June 27, 2010 Our Clients Expect a Lot More From Us, But Can We Deliver? Based on my 20-plus years of observation, our industry has been relatively unsuccessful at delivering on the promise of simplifying technology for our clients. By More..
Made in the Shade By Richard Milson, April 29, 2010 Four Misconceptions About Automated Window Treatment Sales Richard Millson (richard.millson@millson.net) owns Millson More..
Our Game Is Changing By Richard Millson, March 31, 2010 Five Market Challenges That Can’t Be Ignored By Your Company It’s important to face our More..
Listen to Win By Richard Millson, February 24, 2010 As we enter a new decade my big question is this: Are the manufacturers who serve our industry going to continue churning out more of the same old thing, or will we finally see well-engineered solutions based on the real needs of More..
Fix That First Impression By Richard Millson, January 5, 2010 Elevating Your Status From Sub-Trade To Project Professional “You never get a second chance to make a first impression” is an old saying that still contains a great deal of truth today. Unfortunately, many members of our More..
The Face of the Business By Richard Millson, December 4, 2009 Why Your People Are Fundamental To Your Long-Term Success Well, that was quite a year wasn’t it? Regardless of your specific role within this industry, it’s more than likely that you have just experienced the most challenging More..
Commercial AV Pitfalls By Richard Millson, August 10, 2009 Why residential escs should think twice before ‘going pro’ A high school basketball area installation of Electro-Voice speakers like this one is not a job to be ventured into lightly by a residential ESC.Most, if not all More..
Get Your Game Face On By Richard Millson, July 2, 2009 New Technology From E3 Will Help Change Our Business Focus During Microsoft’s E3 demo, the movements ofthis gamer were accurately captured by the ProjectNatal system and transferred to a kickball game.Inset, the prototype game More..
Back to the Drawing Board By Richard Millson, June 2, 2009 Why Project Drawings Can Be So Critical To Your Success Most people familiar with the workflow of a typical, new-construction, residential project can likely list a standard set of “project drawings” that we, as ESCs, are More..
Targeting Your Product Mix April 24, 2009 When It Comes To The Lines You Sell, Sometimes Less Is More As electronic systems contractors, we all make a variety of decisions every day that we hope are the right ones for running our businesses. I believe that there are few More..
Tightening the Ties that Bind By Richard Millson, April 1, 2009 How Manufacturers’ Rep Firms Can Better Serve Our Industry During these challenging times, every company in our industry should be looking for better ways to serve their clients and create the best customer experience possible. More..
There is a Better Way By Richard Millson, February 27, 2009 Five Critical Ideas For Improving Your Sales And Operations If you have been in this business for a while and attended your share of conferences, often the content of these sorts of presentations is all-too familiar, or worse, More..
Killing the Killer Showroom By Richard Millson, January 30, 2009 Ditch Your Design Center For A More Productive Work SpaceSo if you are like most integrators these days, then you are probably looking for ways to reduce your costs by improving efficiency in your organization to help maintain More..

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